Alyssa Ast

SEO is a very complex area, which allows for a lot of room for errors. Despite hours and hours of effort to correctly optimize your website, you may be making simple SEO mistakes that are hurting your SERP ranking. Anyone can make these simple SEO mistakes, but most often, it's webmasters who don't fully understand the algorithm requirements, lack knowledge of proper white hat methods, or those who just have bad information in terms of SEO. Here are some simple SEO mistakes you may be overlooking that are hurting your SERP ranking: 1. Duplicate Content We all know you shouldn't post duplicate content because it essentially means you're competing with yourself. Plus, Google wants original and quality content. But, did you know duplicate content extends beyond duplicate blog posts and website content? Duplicate content also involves duplicate META descriptions, headers and page titles. 2. Lack of Content A huge problem I see with many websites, especially e-comm...

Many website owners underestimate the crucial role website content has when it comes to a website's search engine results page ranking, traffic and overall credibility of a website. Whether you're using SEO or organic strategies, your website's content is key to your site's very success and purpose. Low quality content can cause your website to actually hurt your business's potential. Why Do I Need Quality Content? Not only is quality content essential for a high SERP ranking following the release of Google Panda , but it also provides your website and business with a level of credibility. If your website has low quality content, despite the amount of content you have, your website is going to look unprofessional and lack credibility. Your website won't be properly serving its purpose. Quality content is also need to rank high on a search engine. Even if you're not using SEO to index your website on a search engine, quality content is still needed fo...