Alyssa Ast

Tips to Understand and Properly Use Keywords The very foundation to search engine optimization (SEO) success depends on choosing the best keywords and properly using them. Choosing the best keywords for SEO is the single most important aspect of optimization. When choosing keywords, you need to first be able to understand just what they are and how they are used for optimization to increase online exposure. With proper keyword usage, you'll be able to achieve and maintain a high search engine result's page ranking (SERP). What are Keywords? Keyword usage allows you to rank high on a search engine because the words and phrases you use provide search engines with the information they need to index webpages. How? Keywords are the words or phrases a person types into a search engine to find information about a topic. For example, a person searching for information about online marketing might type "online marketing tips" or "internet marketing methods." ...