How is Digital Marketing Impacted by Verizon Buying Yahoo?
There’s a new player on the digital marketing field—Verizon. Verizon and Yahoo officially announced that Verizon is buying Yahoo for $4.8 billion. Included in the deal are most of Yahoo’s assets. Verizon isn’t new to joining the search engine world as they acquired AOL in 2015 for a similar price tag of $4.4 billion. Verizon plans to merge the assets and integrate the two companies into one another under the reported leadership of Marni Walden, EVP and president of production innovation and new businesses organization at Verizon. As part of the deal between Verizon and Yahoo, it's presumed Yahoo’s CEO Marissa Mayer will leave the company.