Alyssa Ast

Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. One of the biggest mistakes B2C businesses make is the fact they don't interact with their customers. They are so focused on sales and making a profit that they forget to make their customers feel valued. They simply try to sell their products without ever really putting any thought into what else their customers need other than the product. No one likes to feel as though the only reason someone is interested...