Alyssa Ast

Since 2004, Facebook has transformed our lives. It provided us with a platform to connect with anyone in the world at any time. Long lost friendships were rekindled, and distant family members became just a simple search away. For marketers and business owners, it created a new playing field to reach customers and to turn profits at an astounding rate based on audience connections. While Facebook has remained front and center for more than 14 years, all good things must come to an end. You can only reign king for so long before someone else swoops in to take your place. Although there have been many social media outlets to compete against the giant over the last decade, the demise of Facebook will be their own doing.

A strong online presence is essential for a thriving business. Anyone and everyone can be found online, including your customers, investors, clients and competition. Maintaining your online presence through social media outlets will help set your business apart from all of the others by staying connected with those directly surrounding your business. Increasing your online presence allows your business to enter the vast internet world, promoting your business's success. Benefits of Social Media The benefits of social media surround the fact that you can connect with an unlimited audience. Plus, you're able to target your audience as well, allowing your business to succeed by connecting with people you may not have met otherwise. You're able to increase your customer and client potential because your business's name and services have the capability to reach a global audience-- if that's what you're striving for. Although social media may seem time consuming and ...