Alyssa Ast

Even online, consumers like to window shop. No matter how long they may spend on your eCommerce website, they may fail to buy something-- leaving your shopping cart abandoned. You're able to turn more customers into actual paying conversions with a few simple tips: 1. Provide a set rate or free shipping. 2. Remove any hidden fees or charges. 3. Ensure the shopping cart is easily accessible and simple to navigate. 4. Offer diverse payment options. These four simple tips will help you protect your eCommerce site from shopping cart abandonment. Why should you protect your cart? Check out these eye opening stats from Stefan Schumacher . Stefan Schumacher Stefan Schum

Google designed the Google Penguin algorithm to penalize websites for containing unnatural links as an attempt to weed out the low quality sites to promote the browsing experience for internet users. Many websites, including eCommerce websites, suffered from the Penguin update. Even though it happened a while back, many sites have yet to recover from a Penguin attack. No matter if you've received an email from Google saying your site isn't abiding by the new requirements or you've watched your traffic and ranking decline over the past few months, it's never too late to begin surviving a Penguin attack on your eCommerce website. Surviving a Penguin Attack To begin surviving a Penguin attack on your eCommerce website, you need to identify any unnatural links on your site to take action to remove them. Often, unnatural links are deceptive or manipulative links that have been used to try to gain traffic quickly, such as those that have been purchased or false reviews...