Alyssa Ast

Email marketing is a cost effective and successful form of marketing. As many business owners become more reliant on mobile and social media marketing, many now consider email marketing to be a trend of the past. Yes, in a sense email marketing has faded from popularity, but it's still an effective form of marketing when done correctly. And, since many of your competitors probably aren't utilizing the marketing strategy due to it being "old fashioned" you'll be one step ahead and reach a larger audience than your competitors by combining email marketing with social and mobile marketing. Often, email marketing is more effective than social media and mobile marketing because it provides a more personalized experience. We all know the relationships you build with your customers are critical. Customers want to feel heard, valued and important. Customers don't want to feel like a number or a potential dollar sign. They crave that personalized experience; thus...