Alyssa Ast

You've probably heard by now that Google is releasing their mobile-friendly algorithm on April 21st, which will promote mobile-friendly sites and index apps for more relevant mobile search results. Although Google stated the impact would be "significant," it turns out that the impact will be larger than anyone first anticipated, sending shock waves  throughout the SEO world. In addition to Google's announcement, Google's Zineb Ait Bahajji said that the impact will be larger than the release for the Google Panda and Penguin algorithms. The worldwide release of the mobile algorithm will impact all countries and all languages. What's this mean for you? If you haven't taken the time to properly mobile optimize your website, get ready to disappear from mobile search results. With over half of internet searches coming from mobile devices, your website traffic will take a tragic hit if you aren't prepared for the mobile-friendly algorithm. To earn that...

Google designed the Google Penguin algorithm to penalize websites for containing unnatural links as an attempt to weed out the low quality sites to promote the browsing experience for internet users. Many websites, including eCommerce websites, suffered from the Penguin update. Even though it happened a while back, many sites have yet to recover from a Penguin attack. No matter if you've received an email from Google saying your site isn't abiding by the new requirements or you've watched your traffic and ranking decline over the past few months, it's never too late to begin surviving a Penguin attack on your eCommerce website. Surviving a Penguin Attack To begin surviving a Penguin attack on your eCommerce website, you need to identify any unnatural links on your site to take action to remove them. Often, unnatural links are deceptive or manipulative links that have been used to try to gain traffic quickly, such as those that have been purchased or false reviews...