Alyssa Ast

Earlier this week, news broke that Google released a new learning machine that uses artificial intelligence to improve their ranking system. RankBrain is the latest algorithm update to emerge. What is RankBrain? Basically, RankBrain is the name Google is using for a machine-learning artificial intelligence system that will help process search results. The learning machine teaches itself how to do something, rather than following detailed programming. RankBrain is not being used as a ranking signal, but instead it's an overall search algorithm that will sort through billions upon billions of internet pages to find relevant results based on a search query. RankBrain falls under the Hummingbird algorithm that was released in 2013, acting as an essential component to how Hummingbird finds relevant search results. What can we Expect? As of now, RankBrain will continue to look at the current ranking signals to either promote or demote website pages in the search results. Basi...

Throughout the last couple of years, Google has steadily set in place many algorithm changes to enhance the internet browsing experience. Although the browsing experience has been promoted with these changes, many webmasters are feeling the impact and struggling to recover. Just when you begin recovering from one Google algorithm impact, Google releases another and makes the recovery process even harder. So, what can you do to fully recover and protect yourself from future algorithm updates? A quality website is more important now than ever before. No matter if you've been hit by Google Panda, Penguin or Hummingbird, you need to put your website's visitors first when developing your website. If your website isn't engaging or informative, Google is going to knock you down on the search results page and replace your spot with a website that will meet the internet browser's needs. Your website also needs to function in favor of the internet user and be appealing to the...