Alyssa Ast

Stop speaking in keywords It's no secret that the world of SEO has changed dramatically over the last few years. One of the areas that has changed the most are keywords and how we use them. Before, keywords such as "Ohio dentist" were acceptable. But, not any more. Now, you need a more natural approach that sounds as though you're speaking. When we speak, we hardly use the phrase "Ohio dentist." Instead, we say "where is a dentist in Ohio?" or "who is the best dentist in Ohio." Your keywords need to sound as natural as possible if you want to keep a positive front with Google. As a word of advice to stay on their good side and to reach more viewers-- stop speaking in keywords! Spoken Search The Google Panda algorithm turned the SEO world upside down. Now, even years later, we are still seeing the results as updates to the algorithm are released frequently. But, that's not the only change. Technology has changed and so has the...

Tips to Understand and Properly Use Keywords The very foundation to search engine optimization (SEO) success depends on choosing the best keywords and properly using them. Choosing the best keywords for SEO is the single most important aspect of optimization. When choosing keywords, you need to first be able to understand just what they are and how they are used for optimization to increase online exposure. With proper keyword usage, you'll be able to achieve and maintain a high search engine result's page ranking (SERP). What are Keywords? Keyword usage allows you to rank high on a search engine because the words and phrases you use provide search engines with the information they need to index webpages. How? Keywords are the words or phrases a person types into a search engine to find information about a topic. For example, a person searching for information about online marketing might type "online marketing tips" or "internet marketing methods." ...