Alyssa Ast

When you think of content marketing, you most often think of blogs, articles and email newsletters, but online videos are also included in content marketing. In fact, online videos are becoming very powerful marketing tools when you know how to distribute them properly. As this is a digital day and age, marketing online videos will quickly produce favorable results as research indicates a website with a video is ranked 50% higher on Google when compared to sites lacking videos. Online videos will boost your SEO efforts, lead to higher conversion rates and increase your profit potential, especially if your video goes viral. To maximize the benefits of marketing online videos, make sure you're doing everything you can to promote the videos, not just distributing on YouTube and your website. Here are some simple tips for marketing online videos that will produce positive results. Utilize Social Networks Social networks provide the ideal opportunity to distribute your online video...