Alyssa Ast

When you think of content marketing, you most often think of blogs, articles and email newsletters, but online videos are also included in content marketing. In fact, online videos are becoming very powerful marketing tools when you know how to distribute them properly. As this is a digital day and age, marketing online videos will quickly produce favorable results as research indicates a website with a video is ranked 50% higher on Google when compared to sites lacking videos. Online videos will boost your SEO efforts, lead to higher conversion rates and increase your profit potential, especially if your video goes viral. To maximize the benefits of marketing online videos, make sure you're doing everything you can to promote the videos, not just distributing on YouTube and your website. Here are some simple tips for marketing online videos that will produce positive results. Utilize Social Networks Social networks provide the ideal opportunity to distribute your online video...

Marketing yourself or your business is an essential component for any business's success--even for healthcare professionals. Marketing for healthcare professionals will build careers, connections and a business or practice. If you're new to marketing, here's some information to get you started: Do you need a social media fan page? Social networking sites are well known for their abilities to connect with people on a platonic level, but now, social networking sites are creating a professional atmosphere. Nowadays, you can't thrive without social media interaction of some type. The benefits of advertising You may be wondering if advertising your services or business is an ethical approach in the healthcare industry. Yes, it's perfectly acceptable to use advertisements to establish a successful business or practice when conducted tastefully. There are many benefits of advertising, no matter what your background is in the healthcare field. Importance of search en...