Alyssa Ast

Google designed the Google Penguin algorithm to penalize websites for containing unnatural links as an attempt to weed out the low quality sites to promote the browsing experience for internet users. Many websites, including eCommerce websites, suffered from the Penguin update. Even though it happened a while back, many sites have yet to recover from a Penguin attack. No matter if you've received an email from Google saying your site isn't abiding by the new requirements or you've watched your traffic and ranking decline over the past few months, it's never too late to begin surviving a Penguin attack on your eCommerce website. Surviving a Penguin Attack To begin surviving a Penguin attack on your eCommerce website, you need to identify any unnatural links on your site to take action to remove them. Often, unnatural links are deceptive or manipulative links that have been used to try to gain traffic quickly, such as those that have been purchased or false reviews...