Alyssa Ast

There's a common misconception among website owners regarding the amount of traffic they receive. Many believe the more traffic their site receives the better; however, this isn't necessarily true. Yes, you want to have as much traffic as possible as each visit is potential profit, but if the visits your site receives aren't relevant to your business, the visits are essentially pointless. But, if you target a local audience, you'll increase your profit potential and reach your SEO goals even if you don't receive thousands of page views. By targeting a specific audience with your optimization efforts, the views to your site will be quality views that will result in more potential sales. Along with the added benefits of a specific audience, you'll reach your SEO goals easier as you'll have less competition. Benefits of Targeting a Specific Audience When narrowing your focus on a particular audience, you'll find it's easier to create and implement ...