Alyssa Ast

As a business owner, you have heard the term “SEO” thrown around quite a bit, but what is search engine optimization? SEO involves a strategic process to increase website visitors (traffic). It is a somewhat broad term that covers various ranking factors that are necessary to have your website appear in search results. Why Do I Need to Rank Well? With more than 12 billion searches conducted on Google alone every month, it provides you with the opportunity to reach new customers that would not have found you otherwise. With this added visibility, you build your brand recognition and customer loyalty to improve your sales. You will see an improvement in your bottom line as you remain front and center with an effective edge over your competition. Although you want to see an increase in revenue right away, you cannot just jump to the finish line. You must have a roadmap to get you to your destination, which is SEO. Your overall goal is to have your website rank as high as possible ...

Search Engine Optimization: Introduction to Keywords and Phrases Search engine optimization (SEO) revolves around the use of keywords and phrases. Keywords/phrases are the word or phrase a person types into a search engine to find information about a certain topic. For example, if someone is looking for information about planting a garden, they might type in " gardening tips ," " how to plant a garden ," or " gardening ." These are keywords and phrases. Search Engine Optimization: How to Create Killer SEO Titles Many people forget that search engine optimization also includes optimizing the titles of content and web pages. Correctly optimized titles are essential for search engine result's page (SERP) ranking. Combining SEO with a catchy title, not only increases your online visibility, but also entices readers to pick your content over others. Search Engine Optimization: Introduction to Keyword Density- Part 1  When utili...