Alyssa Ast

Small businesses with limited marketing budgets often ask me what's the best marketing avenue to take: search engine optimization or social media marketing? Due to their small budget, they feel they can only invest in one of the two options. Unfortunately, it's not an either or question. SEO and SMM go hand-in-hand. If you want to see real results, you need to invest in both-- not just one or the other. Small Business Marketing Many small businesses only choose SEO because they want a good ranking with high traffic to their site. So they spend time optimizing their site and develop a strong keyword strategy to support their blogging and content marketing. But, then they need a distribution outlet for their content marketing or they aren't going to see large results. The most popular and effective form of content distribution is social media, which is why you must invest in both. If you just stop at SEO, you're cutting your potential success in half. On the other...

The Benefits of Blogging Will Help Your Small Business Succeed Small business owners often have a very small budget to spend on marketing and advertising. As a result, it can be difficult to determine which marketing methods should be a priority and what can wait until there's more of a budget. Often, small business owners put blogging on the back-burner because they aren't fully aware of the benefits of blogging. Or, in some cases, they feel blogging isn't necessary for their business niche. However, this misconception may actually be harming your business. No matter if you're B2B or B2C your small business will benefit from blogging, and it's fairly cost effective given the results. The benefits of blogging are diverse and vary depending on your content marketing strategy. However, the main benefits a small business will generate from blogging include an increased online presence and a stronger brand identity. Both of these will equal a higher profit potent...