Alyssa Ast

Branding is the single most important aspect to creating a solid foundation to a business. Although many confuse branding with marketing, the two are very different. In fact, you can't even begin to think about marketing until you've established your brand. Your brand is essentially the face to your business. It shows your customers who and what you are to establish credibility and trust. Your brand works to build relationships with your customers to be the defining edge to push your business forward. Your business brand becomes the recognizable factor customers see when choosing your business over your competitors due to the trust and loyalty you've created. It's more than just a logo or a name. It's the very core of your business, your values, and your mission. In today's digital world, the secret to building brand awareness includes a number of factors, such as: - SEO -Website Development -Social Media Marketing -Public Relations -Content...

LinkedIn is a well known networking site to connect with like-minded professionals for various reasons, whether for personal connections or increased business prospects. LinkedIn is also a great place to promote your marketing strategy, especially when involved with B2B. As the majority of the LinkedIn users are there for a direct reason, you'll easily connect with the right people to further your business's success. A great way to promote your B2B social media marketing marketing strategy is to take advantage of LinkedIn groups as you're able to connect with people who will further your business. By joining niche specific LinkedIn groups, you're able to establish connections to easily communicate with the professionals you need to take your business to the next level. Plus, the people you connect with won't just be local connections. You'll establish global connections that will expand the reach of your business. Sure, you may be directly connect to 50 peo...