Alyssa Ast

Wow, another month has come and gone already. Here's a look back at the top posts for March 2014. Best Benefits of Blogging for B2C Businesses Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. Publishing News: New Publishing Platform on LinkedIn Have you heard the news? LinkedIn has unveiled a new publishing platform in addition to many new features. LinkedIn now offers the ability to publish blog-style content to draw new users to the site and...

Email marketing is a cost effective and successful form of marketing. As many business owners become more reliant on mobile and social media marketing, many now consider email marketing to be a trend of the past. Yes, in a sense email marketing has faded from popularity, but it's still an effective form of marketing when done correctly. And, since many of your competitors probably aren't utilizing the marketing strategy due to it being "old fashioned" you'll be one step ahead and reach a larger audience than your competitors by combining email marketing with social and mobile marketing. Often, email marketing is more effective than social media and mobile marketing because it provides a more personalized experience. We all know the relationships you build with your customers are critical. Customers want to feel heard, valued and important. Customers don't want to feel like a number or a potential dollar sign. They crave that personalized experience; thus...