Alyssa Ast

Wow, another month has come and gone already. Here's a look back at the top posts for March 2014. Best Benefits of Blogging for B2C Businesses Blogging offers numerous benefits for both B2B and B2C businesses. Often, blogging is underutilized because business owners feel it isn't relevant to their business's niche, such as retail stores. This couldn't be further from the truth. No matter your niche or industry, blogging for B2C businesses is effective as it offers that personal touch customers crave. It provides them a reason to stay engaged with your business other than just when they want to make a purchase. They will keep coming back to your site time and time again; thus, developing brand loyalty. Publishing News: New Publishing Platform on LinkedIn Have you heard the news? LinkedIn has unveiled a new publishing platform in addition to many new features. LinkedIn now offers the ability to publish blog-style content to draw new users to the site and...

Now in the 2nd month of 2014, here's a look back at the top posts from January 2014: Low Cost Online Marketing for Small Businesses Often, I speak with many new and small business owners who don't market their business, which only hurts their overall success. The most common reason I hear why they aren't marketing their business is because they just don't have the money right now. The second most common reason, they don't know how. What many small business owners don't understand is the fact that you can easily learn how to market and you can do so without spending a fortune. Once your budget does allow a little extra, you can find low cost online marketing professionals to help you take your business to the next level. Content Tips for eCommerce Websites Many webmasters forget a critical component when developing an eCommerce website-- quality and relevant content. As you try to promote your products on an eCommerce site, it's easy to pri...