Alyssa Ast

Earlier this week, news broke that Google released a new learning machine that uses artificial intelligence to improve their ranking system. RankBrain is the latest algorithm update to emerge. What is RankBrain? Basically, RankBrain is the name Google is using for a machine-learning artificial intelligence system that will help process search results. The learning machine teaches itself how to do something, rather than following detailed programming. RankBrain is not being used as a ranking signal, but instead it's an overall search algorithm that will sort through billions upon billions of internet pages to find relevant results based on a search query. RankBrain falls under the Hummingbird algorithm that was released in 2013, acting as an essential component to how Hummingbird finds relevant search results. What can we Expect? As of now, RankBrain will continue to look at the current ranking signals to either promote or demote website pages in the search results. Basi