SEO 101: What is Search Engine Optimization?
As a business owner, you have heard the term “SEO” thrown around quite a bit, but what is search engine optimization? SEO involves a strategic process to increase website visitors (traffic). It is a somewhat broad term that covers various ranking factors that are necessary to have your website appear in search results. Why Do I Need to Rank Well? With more than 12 billion searches conducted on Google alone every month, it provides you with the opportunity to reach new customers that would not have found you otherwise. With this added visibility, you build your brand recognition and customer loyalty to improve your sales. You will see an improvement in your bottom line as you remain front and center with an effective edge over your competition. Although you want to see an increase in revenue right away, you cannot just jump to the finish line. You must have a roadmap to get you to your destination, which is SEO. Your overall goal is to have your website rank as high as possible ...